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Selling Your Baja California Sur Property — Maximum Exposure to North American Buyers

If you own property in La Paz, La Ventana, Todos Santos, the East Cape, or anywhere in Baja California Sur and are thinking about selling, the single most important thing you can do is work with an agent who speaks your buyer's language — literally and culturally.

The overwhelming majority of buyers for BCS properties priced above $500,000 are Canadian or American. They are researching online, often from a desk in Vancouver or Denver, months before they visit in person. If your property is not being marketed in English, with professional photography, and on the platforms those buyers actually use — you are invisible to your most likely buyer.

Who Is Buying in BCS Right Now

The BCS buyer market in 2025 and 2026 is driven by:

Canadian and American retirees who have been watching this market for years and are now ready to act. They are looking for waterfront or ocean-view homes in the $400,000 to $2,000,000 range with low maintenance, strong rental potential, and genuine lifestyle value.

Active lifestyle buyers in their 40s and 50s — wing foilers, divers, surfers, paddleboarders — who discovered La Paz or La Ventana through sport and came back to look at real estate.

Remote workers and entrepreneurs who want a quality of life that North America cannot offer at this price point.

Investors who see BCS as an early-stage market with strong appreciation fundamentals and growing international demand.

These are your buyers. I know how to reach them because I am one of them — a Canadian who moved here and never left.

How I Market Your Property

MLS listing with full BCS coverage. Your property is listed on the Multiple Listing Service covering Baja California Sur, giving it maximum exposure to every active buyer and agent in the market.

English-language marketing. Every listing description I write is crafted for the North American buyer. No machine translations. No generic bullet lists. Editorial copy that tells the story of the property and the lifestyle.

SearchBajaHomes.com. Your listing is featured on my site, which is actively targeted at Canadian and American buyers researching BCS property.

Photography and video. Professional photography is non-negotiable on any property I list. Buyers are making their first decisions based on what they see online.

Your network is my network. I maintain an active database of North American buyers across BCS. New listings go directly to buyers already in the pipeline.

Pricing Your Property Correctly

Pricing is where most sellers in BCS leave money on the table — either by pricing too high and sitting, or by accepting less than the market supports because they didn't have current comparable data.

I provide a detailed comparative market analysis before we list — real sales data, current competition, and a pricing strategy based on where the market actually is, not where it was two years ago.

Ready to Talk?

 

[Contact Richard] for a confidential conversation about your property. I will tell you honestly what it is worth, how long it should take to sell, and what needs to happen to maximize your outcome.

$435,000
2 Beds ⋅ 2 Baths ⋅ 26-3428 MLS
Welcome to the beachside lifestyle!Torre Vistazul ir where beachside living becomes an everyday experience. This modern development features ocean views from every condo, designed to offer the perfect balance of serenity, comfort, and style. Just minutes from the heart of La Paz, this six-level tower blends the tranquility of nature with the energy of urban living. Over 600 m2 of thoughtfully designed amenities invite you to enjoy a peaceful, connected, and sophisticated lifestyle.

Vistazul Centenario, La Paz
$659,000
3 Beds ⋅ 3 Baths ⋅ 26-3409 MLS
Casa Mogote located on Lot 7009, one of the best lots in Villas del Centenario, positioned at the top of the community with incredible panoramic views of the Sea of Cortez. This 3BR/2.5BA home offers 209.60 m² (2,256.60 sq ft) of interior living space and a total covered area of 253 m² (2,723.27 sq ft). The home also includes 39.85 m² (429.02 sq ft) of pergolas and 71.90 m² (773.96 sq ft) of uncovered exterior areas including terraces and planters. Features include 10' ceilings, open living/kitchen/dining area, custom hardwood cabinetry, granite countertops, stainless steel appliances, spacious pantry, laundry room, mini-split A/C units, and ceiling fans throughout. The primary bedroom includes dual vanities, a marble-tiled shower, and walk-in closets. A rooftop terrace is complemented by a steel-beam pergola designed for outdoor enjoyment.Quality finishes include ceramic tile flooring throughout, smooth gypsum-finished walls and ceilings and natural stone exterior accents.The listed price includes the lot and base home only. Optional upgrades are available at an additional cost, including a 10 ft x 15 ft pool, 10 ft x 20 ft pool, pool and spa package, 1-car or 2-car garages, and a garage with casita option. Estimated construction time is approximately 9-12 months. Photos may include upgrades or previously completed homes.Villas del Centenario is a private master-planned community with gated access, paved roads, underground utilities (CFE electricity, municipal water and Telmex fiber optic internet) and shared amenities including a clubhouse/gym, BBQ area and pickleball courts. Neighborhood fees are currently MXN $30,961 annuallyPrice: $659,000 USD. The price in Mexican Pesos will be calculated at closing based on the official exchange rate published by the Diario Oficial de la Federación.

Casa Mogote 7009, La Paz
$559,000
3 Beds ⋅ 2 Baths ⋅ 26-3408 MLS
Casa Tecolote located on Lot 7019, one of the premier homesites in Villas del Centenario, positioned at the top of the community with breathtaking panoramic views of the Sea of Cortez. This thoughtfully designed 3BR/2BA residence offers 187.71 m² (2,020.49 sq ft) of interior living space, plus a 35.33 m² (380.29 sq ft) covered terrace, 33.54 m² (361.02 sq ft) of pergolas and 59.71 m² (642.72 sq ft) of uncovered outdoor living areas including terraces and planters. The open-concept design features 10-foot ceilings, abundant natural light and seamless flow between the living, dining and kitchen areas. The kitchen includes stained alder wood cabinetry, granite countertops, stainless steel appliances, and a spacious pantry. Additional features include a laundry room, mini-split A/C units and ceiling fans throughout.The primary suite offers walk-in closets, dual vanities and a marble-tiled shower in the bathroom. Quality finishes include ceramic tile flooring throughout, smooth gypsum-finished walls and ceilings, natural stone exterior accents and a steel-beam pergola designed for outdoor enjoyment.The listed price includes the lot and base home only. Optional upgrades are available at an additional cost, including a 10 ft x 15 ft pool, 10 ft x 20 ft pool, 10 ft x 21 ft pool and spa package, 1-car or 2-car garages, and a garage with casita option. Estimated construction time is approximately 9-12 months.Villas del Centenario is a private master-planned community with gated access, paved roads, underground utilities (CFE electricity, municipal water and Telmex fiber optic internet), and shared amenities including a clubhouse/gym, BBQ area, and pickleball courts. Neighborhood fees are currently MXN $30,961 annually.Price: $559,000 USD. The price in Mexican Pesos will be calculated at closing based on the official exchange rate published by the Diario Oficial de la Federación.

Casa Tecolote 7019, La Paz
$499,000
3 Beds ⋅ 2 Baths ⋅ 26-3407 MLS
Casa Coromuel takes its name from the coastal spirit of Playa El Coromuel, bringing a sense of ocean breeze, light, and relaxed Baja living into the home. It is a thoughtfully designed 3BR/2BA residence with a modern architectural style, offering 159.28 m² (1,714.47 sq ft) of interior living space plus a 34.70 m² (373.50 sq ft) covered terrace for seamless indoor-outdoor living. A warm earth-toned finish with a stone entry detail welcomes you into an open-concept living area with 10-foot ceilings and sliding glass doors that open to the outdoor space. The home also features a 23.10 m² rooftop pergola, a 4 m² storage room, a 10,000 L water cistern, a 300 L gas tank and a 3,500 L biodigester, complemented by a greywater absorption pit with approximately 5,000 L capacity. The primary suite features walk-in closets, dual vanities and a marble-tiled shower in the bathroom. Two guest bedrooms, a full bath, laundry room, A/C units and ceiling fans complete the layout.Quality finishes include ceramic tile flooring throughout, stained alder wood cabinetry, quartz kitchen countertops, marble bathroom vanities, natural stone exterior accents and a steel-beam rooftop pergola.The listed price includes the lot and base home only. Optional upgrades are available at an additional cost, including a 10 ft x 15 ft pool, 10 ft x 20 ft pool, 10 ft x 21 ft pool and spa package, 1-car or 2-car garages and a garage with casita option. Estimated construction time is approximately 9-12 months.Villas del Centenario is a private master-planned community with gated access, paved roads, underground utilities (CFE electricity, municipal water and Telmex fiber optic internet) and shared amenities including a clubhouse/gym, BBQ area and pickleball courts. Neighborhood fees are currently MXN $30,961 annually.Price: $499,000 USD. The price in Mexican Pesos will be calculated at closing based on the official exchange rate published by the Diario Oficial de la Federación.

Casa Coromuel 8011, La Paz
$399,000
2 Beds ⋅ 2 Baths ⋅ 26-3406 MLS
Located in the hills of El Centenario within the gated community of Villas del Centenario, this thoughtfully designed 2BR/2BA residence offers 141.75 m² (1,525.78 ft²) of interior living space, complemented by 36.72 m² (395.25 ft²) of covered outdoor areas, for a total of 178.47 m² (1,921.03 ft²) of covered construction. The property also includes 39.55 m² (425.71 ft²) of uncovered exterior areas, including terraces and landscaped planter areas, plus a 26.20 m² pergola, all designed to embrace Baja's indoor-outdoor lifestyle. This modern desert home features an open-concept layout with 10-foot ceilings, abundant natural light and seamless flow between the living, dining and kitchen areas. The kitchen includes stained alder wood cabinetry, quartz countertops (with optional quartzite upgrade) and a large center island.The primary suite offers a walk-in closet, dual marble vanities and a spacious walk-in shower with ceramic tile finishes. Additional features include ceramic tile flooring throughout, smooth gypsum-finished walls and ceilings, mini-split air conditioning, ceiling fans, silver-tone plumbing fixtures and a dedicated laundry area.Exterior finishes include stucco walls with owner-selected paint colors, natural stacked stone accents, ceramic tile terraces, polished concrete planter details, a BBQ area and a steel-beam pergola with flat-bar detailing.The listed price includes the lot and base home only. Optional upgrades are available at an additional cost, including a 10 ft x 15 ft pool, 10 ft x 20 ft pool, 10 ft x 21 ft pool and spa package, 1-car or 2-car garages, and a garage with casita option. Estimated construction time is approximately 9-12 months. Photos may include upgrades or previously completed homes.Villas del Centenario is a private master-planned community with gated access, paved roads, underground utilities (CFE electricity, municipal water and Telmex fiber optic internet) and shared amenities including a clubhouse/gym, BBQ area and pickleball courts. Neighborhood fees are currently MXN $30,961 annually.

Casa Tesoro 8007, La Paz
$829,000
3 Beds ⋅ 4 Baths ⋅ 26-3389 MLS
House for Sale Just 3 Blocks from the Beach in La Paz, B.C.S.Spacious two-story home located in the La Posada neighborhood on Nueva Reforma Street. The property offers a functional layout and versatile spaces designed for comfortable family living.Built on a 337.50 m² lot (approximately 3,633 sq. ft.), the home features 300 m² of construction (approximately 3,229 sq. ft.), with:3 bedrooms, 2 with closets3 full bathrooms1 half bathroom2 studies, ideal for use as home offices, TV rooms, game rooms, or additional bedroomsThe property also includes a living room, dining area, fully equipped kitchen, laundry room, and storage room. Outside, a pleasant garden with fruit trees provides privacy, shade, and a refreshing atmosphere. The home is being sold partially furnished, including:5,000-liter water tank (approximately 1,321 US gallons)1,100-liter water tank (approximately 291 US gallons)180-liter stationary propane tank (approximately 48 US gallons)Water pump and hydropneumatic pressure systemFrigidaire refrigeratorFrigidaire electric ovenMabe microwave ovenViking six-burner commercial-style cooktopMaytag dishwasherTwo large sofas with feather-filled cushions, seating up to 8 peopleCoffee tableDining table with 8 chairs6 ceiling fans3 pendant lights above the kitchen barStorage cabinets in 3 bathrooms5 dining-bar stoolsWindow blinds7 mini-split air-conditioning unitsGarage storage shelvingGarden AreaOutdoor lounge furniture with cushions, seating up to 6 peopleGranite bar with 8 wooden stoolsThe exterior includes a covered garage for 2 vehicles, an electric gate, and a 5,000-liter cistern (approximately 1,321 US gallons). There is also a designated area for the future construction of a swimming pool, allowing the outdoor space to be customized according to the buyer's preferences.Located in La Posada, just three blocks from the beach, this property is an attractive option for full-time living, a vacation home, or an investment in La Paz, Baja California Sur.

Casa Nueva Reforma, La Paz
$566,000
26-3382 MLS
Land with Building for Sale in Downtown La Paz!Are you looking for a safe investment in a strategic location? This building is located on the corner of Ignacio Allende and Guillermo Prieto streets, just 4 blocks from the boardwalk. With 390 m² of land and 119 m² of floor space, this 35-year-old property is perfect for offices, retail spaces, or even a boutique development.Take advantage of the constant flow of tourists and locals in this downtown area. An opportunity you can't afford to miss!Competitive price.Contact us today and schedule your visit!Translated with DeepL.com (free version)

Allende Lot, La Paz
$399,000
3 Beds ⋅ 3 Baths ⋅ 26-3376 MLS
Welcome to Casa 436, a beautiful home located inside the secure gated community of Colinas del Sol, offering privacy, comfort, and breathtaking views over La Paz Bay. This spacious property features 3 bedrooms, 2 full bathrooms, and a convenient half bath, designed for comfortable everyday living and effortless entertaining. The home offers bright and open living spaces. Step outside onto the lovely terraces, where the home truly shines. Perfectly positioned in one of La Paz's most peaceful residential areas, Casa 436 offers the ideal balance between tranquility and accessibility, just a short drive from downtown, the Malecón, beaches, restaurants, and everyday services. A fantastic opportunity to enjoy the Baja lifestyle with space, views, and security all in one place.

House 436, La Paz
$379,000
3 Beds ⋅ 3 Baths ⋅ 26-3374 MLS
Beautifully designed single-story turnkey home nestled in the desirable community of Chametla. Thoughtfully crafted with high-quality finishes and professionally decorated throughout.Offering 3 bedrooms, 2 full bathrooms, and 1 half bath, this open-concept home is filled with natural light from large living room and kitchen windows. The modern kitchen features a granite island, custom cabinetry with elegant glass-front doors, and custom blinds throughout.Step outside to your private backyard oasis with a heated in-ground pool, cascading water feature, shaded lounge area, BBQ space, and low-maintenance landscaping. The property is fully walled and gated for privacy, featuring an electric gate, covered parking for two vehicles, and a whole-home water filtration system.

CASA BLANCA OASIS, La Paz
$759,000
3 Beds ⋅ 4 Baths ⋅ 26-3373 MLS
Prime Downtown Property 2 Blocks from the Malecon!Located on C. Madero in La Paz, this solid 3-story home offers ocean views & massive ROI potential for Airbnb, residential, or commercial use. Perfect blank canvas for a simple renovation.Layout:• Ground: 1-car garage (electric gate), laundry, storage, half bath, kitchen, double-height living room & patio with space for a pool or BBQ.• Level 2: 2 beds w/ en-suite baths (master loft-style w/ balcony).• Level 3: 1 bed w/ full bath & terrace access.• Rooftop: Panoramic ocean & bay views w/ built-in bar.Renovation details: Needs kitchen/closet carpentry, bath updates, new A/C, floors & paint.Unbeatable location, walk to restaurants & beach. Contact us today!

Casa Madero, La Paz
$228,500
4 Beds ⋅ 6 Baths ⋅ 26-3366 MLS

CASA BENJAMINES, La Paz
$187,500
26-3361 MLS
Premium 451 m² view lot in Lomas de Palmira, one of La Paz's most sought-after residential areas. Enjoy stunning panoramic vistas of Bahía de La Paz and the Sea of Cortez, with spectacular sunsets year-round. Gated community with 24/7 security; electricity, water, and drainage available. Buildable up to 2 levels (7.5m max height), zoning allows up to 80% construction coverage -- ideal for a luxury residence with an ocean-view terrace, a vacation villa, or a development project. Clean title, no liens, deed registered with the Public Registry, taxes current. Paved access via Calle Bahía Banderas. Minutes from beaches, the malecón, and the city's fastest-growing areas. A rare opportunity for developers, investors, or a legacy family property with strong appreciation potential.

Lomas de Palmira, La Paz
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*All MXN prices are approximate based on daily exchange published by BANXICO. / Todos los precios en MXN son aproximados en base al tipo de cambio diario publicado por BANXICO.

NOM 247: The prices contained in this website are in DOLLARS (US Currency) and in accordance with article 8 of the monetary law, the final price for recordation purposes will be converted into PESOS resulting from the official exchange rate on the date payment is due. In accordance with NOM 247, prices shown in DOLLARS can be converted into PESOS by accessing the following link and performing the corresponding arithmetic multiplication per the current exchange rate.

https://www.banxico.org.mx/tipcamb/main.do?page=tip&idioma=en

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https://www.banxico.org.mx/tipcamb/main.do?page=tip&idioma=sp